Msg Fashion

Msg Fashion is located at Pandy Haveli in Bangalitoola, which is part of the old heart of Varanasi. Being in a haveli means the walls are thick and the rooms have a certain feel to them that you just don't get in modern buildings. The lanes around Bangalitoola are narrow and always full of life, with people and scooters zig-zagging everywhere. It can be a bit overwhelming if you aren't used to Varanasi, but we love the energy of it. Our shop isn't some polished showroom. It’s a working space where we spend our hours among piles of textiles. We don’t have a big team of executives. It’s just us, the local workers, doing what we know how to do. Some days are incredibly busy with tourists and locals alike wandering in, and other days we just sit and work while the bells from the nearby temples ring in the distance. We don’t spend much time thinking about branding or mission statements. We are just here at Pandy Haveli, day in and day out, making sure the work gets done. If you ever find yourself in this part of Varanasi, you can look for us. It’s a bit of a maze, but that’s half the fun of this city. We just keep things moving and stay part of the daily life here.