Asim Products

Pandesara G.I.D.C. is one of those places where you can really feel the industry moving. Our spot is at 215 in the estate. It’s a lot of grey buildings and big trucks parked along the roads, making it hard to navigate sometimes. Asim Products is just one of many units here, but we’ve made our space work for us. The air usually smells like whatever the neighbor is cooking up in their factory. We spend most of our time on the shop floor rather than in the office. It’s loud, it’s a bit messy, and there’s always something that needs fixing, like a leaky tap or a stuck shutter. We don’t have a marketing team or anyone to take professional photos of the place. It’s just us. We get the raw materials in, do what we need to do, and get the products out the door. The workers here live nearby and we’ve become a bit of a family over the years. We eat lunch together on the benches and complain about the summer heat or how the monsoon floods the entrance a little bit every year. It’s a basic operation but it’s ours. We don't use fancy words for what we do. It’s just manual work and making sure things are built right. The days are long, but that’s just how it goes in a place like G.I.D.C. Most days are pretty much the same here.