Pranjal Phalaayat Private Limited

Our setup is at Flat B-0302 in Mahavir Mannat, which is on Plot No 168 in Sector-9 of Ulwe. It’s a newer area, so things are still being built around us. Pranjal Phalaayat Private Limited is run mostly from this location. We deal with fruits and produce, hence the name. It’s not a shop you can walk into, more like an administrative hub for our operations. We spend a lot of time on the computer and the phone, coordinating where things need to go. Ulwe is a bit of a quiet spot compared to the rest of Mumbai, which we like. The sea breeze comes in sometimes, which is nice. We are a small team, just a few of us really. We handle everything from finding the best fruit to making sure it gets delivered on time. There’s usually a lot of talk about market prices and transport costs in the office. We don’t have a fancy board room or anything. We usually just sit around the dining table and go over the numbers. It’s a very informal way of working but it suits our style. We’ve lived in this area for a while, so it made sense to start the business here too. It’s a lot of daily hustle, checking in with farmers and wholesalers. We just try to do a decent job and keep the business moving along.