P.N.D Masala

P.N.D Masala is over at Plot No. K-216 in Karawal Nagar. We are pretty close to the Punjab National Bank, which is how most people find their way to us. It’s a busy area and there’s always something going on outside our door. Inside, we are mostly focused on the spices. You can smell them the moment you walk in—it’s quite strong but we’ve gotten used to it over the years. The space is filled with bags of raw materials and grinders. It’s a noisy place when the work is in full swing. We don't have a fancy office or a receptionist. Usually, you’ll just find one of us covered in a bit of spice dust, checking the weight of a package. We use simple machines and a lot of manual labor to get things done. It’s not a high-tech setup, but it works for what we do. We’ve been in Karawal Nagar for a long time now. The neighbors know us and we know them. We don't spend money on advertising or big promotions. We just rely on the fact that we show up every day and do the job right. Sometimes the delivery trucks block the narrow road, and we have to scramble to move things, but that’s just life here. We take pride in the work, even if we don't talk about it in a big, professional way. It’s just what we do.