Guru Narain Ashok Kumar

We are located at 4630 in Mahabir Bazar, which is part of the big Cloth Market near Shalimar Bagh. It’s a place where you can smell the fabric and hear the sounds of rolls being moved around. Guru Narain Ashok Kumar is the name my father and uncle used, and we’ve kept it. The shop is filled with stacks of cloth that go all the way to the ceiling. It’s a bit dark inside because the stacks block the light, but we know where every single piece is. We don't have any fancy displays or mannequins. People come here because they know what we have. The floors are stone and they get cold in the winter. We use a small electric heater to keep our feet warm. There’s always someone coming in to ask about a specific type of material. We don't have a big sales pitch. We just show the cloth, let them feel it, and talk about the price. It’s a very old-fashioned way of doing business, but it works for us. The market outside is always bustling with rickshaws and laborers carrying heavy loads. We’ve been part of this chaos for many years. We don't have a mission statement or any corporate goals. We just want to sell our cloth and make a living. It’s a busy, dusty, and honest place to spend the day. Sometimes the tea boy brings us biscuits if it's been a long and tiring afternoon of work.