Bhajanlal Kunjlal Heeng Wale Privatelimited

We are Bhajanlal Kunjlal Heeng Wale Private Limited, located out in the Dsiidc Narela Industrial Area at E-715. If you come visit us, you’ll smell the heeng from the end of the block. It’s a very strong scent, but we’ve grown used to it over the years. This isn’t a fancy retail shop; it’s an industrial unit where the real work happens. Narela is quite a distance from central Delhi, so it’s mostly just factories and warehouses around here. We’ve been in this trade for a long time, following the old ways of processing asafoetida. The machinery is loud and the floors are always covered in a bit of dust, but that’s the nature of the business. We don't spend money on fancy packaging or advertisements. We figure if the product is good, people will come back. Most of our day is spent grading the raw resin and making sure the mix is right. It’s a family-run thing, even if the name sounds official. We have a handful of workers who have been with us for years. They know the smell as well as we do. It’s a bit of an out-of-the-way place, and the roads get muddy when it rains, but we’ve got everything we need right here in this shed. We take our tea together in the afternoon and talk about the day's production before heading home to our families in the evening. Sometimes the trucks arrive late, but we just stay until the job is done.