Sterling Ornaments Pvt. Ltd.

Sterling Ornaments Pvt. Ltd. is based at Plot No. 36 in the Noida Special Economic Zone. This area is quite different from a normal street because of all the security and the gates you have to pass through to get in. Our building is a simple one, built for production rather than for showing off. Inside, we have different areas for each step of making our ornaments. It’s not a place where customers just drop by to browse. Everything is more planned and organized for the export work we do. We have a decent-sized group of people working here, and many have been with us for years. The atmosphere is usually focused, with everyone at their stations. We have a small area where we eat our lunch, usually brought from home. There isn’t much to look at in terms of decor, as we mostly have shelves for materials and tools. Sometimes the air conditioning struggles a bit during the peak of summer, so we use a few extra fans to stay cool. We don't do any big promotions or marketing campaigns. Most of our work is based on long-standing relationships with people who know what we do. We just keep our heads down and make sure we meet our deadlines. It is a steady, routine kind of life in the SEZ, and we just get on with it day after day without any fuss.