Chelsea Jeans

Our shop is tucked away at B-186 on the first floor in Sector-20, Noida. To get to us, you have to head up the stairs, which can be a bit steep if you're carrying a lot of stuff. Being on the first floor gives us a nice view of the street below, but it also means we hear everything that’s happening in the neighborhood. Sector-20 is one of those places where there’s always something being built or repaired. Chelsea Jeans isn't a big mall store. We’re in a regular block, and our space is filled with the smell of fabric and the sound of machines. It’s a bit messy sometimes, with piles of things waiting to be sorted, but we know where everything is. The light in the afternoons is actually quite good through the front windows. We don't really do the whole corporate thing here. We wear what’s comfortable and we talk to each other like normal people. If the fan starts making a weird noise, one of us just hits it until it stops. That’s the kind of place this is. It’s honest work and we’ve been at this B-186 address for a good while now. People in Noida know that Sector-20 can be a bit of a maze, but once you find our building, it’s easy enough. We just keep our heads down and stay busy from morning till evening, making sure we get through the pile of work.