Simken Ceramic Private Limited

Simken Ceramic Private Limited is located out at Survey No. 136/p in Unchi Mandal, which is in the Morbi district. If you know anything about this part of Gujarat, you know it is the heart of the ceramic industry. There is red dust everywhere and trucks carrying tiles are constantly rumbling past our office. Our building is right there on the site, so we hear the sounds of the machinery all day long. It isn't a quiet place to work, but it’s where the action is. We spend our time looking at tile designs and checking the quality of the clay and the firing process. It’s a lot of physical work and standing around on the factory floor. Our office is mostly for keeping the books and taking orders from people who need tiles for their homes or projects. We don't have any polished marketing slogans or fancy sales pitches. We just show people what we’ve made and let the products speak for themselves. The sun hits the building pretty hard in the afternoon, so we usually take a bit of a slower pace around three o'clock for some tea. It is a tough business because the competition in Morbi is huge, but we just focus on what we are doing at our own survey number. It’s a gritty, hardworking life and we are happy with the way we do things here.