Jai Fashion

Jai Fashion is located on Rampur Road in Moradabad. This road is one of the main arteries of the city, so there is always a lot of dust and noise from the trucks and rickshaws passing by. Our shop is right there in the middle of all that chaos. We have been selling clothes here for a good while, mostly focusing on what the local families need for their everyday life. It is a simple setup with rows of shelves reaching up to the ceiling. We do not have any air conditioning, just a couple of big ceiling fans that hum all day long. When the power goes out, which happens sometimes, we just open the doors wider to let the breeze in. We get all sorts of customers, from people living nearby to travelers just passing through Moradabad on their way to somewhere else. Running a shop on such a busy road means you never really get a quiet moment. We spend our spare time refolding the shirts and trousers that people have looked through. It is not a glamorous job, but it is what we know how to do. We don't use any fancy sales talk or try to push things on people. They just come in, look at what we have, and we tell them the price. It is an honest day's work in a busy part of a busy town.