Arora Fashion

Our shop is located right near the Shahi Maszid in the Bartan Bazar area of Moradabad. If you know this part of the city, you know how crowded and lively it gets. The sounds of the market are always there in the background while we work. We have been here for a long time, and the shop has seen many changes over the years. It’s a traditional spot where we keep a variety of clothing items. The space is narrow, like most shops in this bazar, so we have to use every bit of the walls to hang our items. Sometimes it feels a bit cramped when three or four people are inside at the same time. We don't have air conditioning, just a couple of ceiling fans that hum all day long. It gets quite hot in the summer, but we are used to it by now. Most of our customers are locals who are already in the market for kitchenware or other things and stop by to see what we have. We don't do any big promotions or use fancy computers for everything. We write most things down in a ledger and keep track of our stock that way. It’s a humble setup, but it’s what we know. We open early and stay until the mosque calls for evening prayers. It’s just a regular life running a shop in the heart of Moradabad.