Dheeraj Footwear (pvt). Ltd.

Dheeraj Footwear (pvt). Ltd. has been operating out of the Vishwakarma Industrial Area for several years. Being on Rawar Road means we are surrounded by other workshops and factories. It’s a noisy place with trucks coming and going, but we like it that way. We focus on making shoes that people can actually afford and wear for a long time. It’s hard work on the floor, and we spend most of our time making sure the machines are running right. My father started this, and now I’m handling more of the daily stuff. We aren't trying to be some famous brand you see on TV. We just want to make sure the soles stay on and the fit is okay. The office is small and tucked in the back where it’s a bit quieter. Sometimes the power goes out, and we just have to wait it out like everyone else on this road. We have a crew that has been with us since the beginning, so we’re like a big family, mostly. We don't use fancy jargon or have long meetings. We just look at the orders and get to work. If someone stops by, they’ll probably find me with dust on my shirt. It’s a practical business for practical people. That’s the long and short of it. We just keep making shoes for folks who need them and hope they last a good while.