Naazma Collections

You can find Naazma Collections at 97/194 in Talaq Mohal. It’s a busy area, and our shop is right in the middle of all that energy. We mostly deal with clothes and fabrics, stuff that people around here like to wear. It’s not a big department store, just a regular shop where the racks are usually full of different colors and patterns. We spend our days folding clothes and talking to the ladies who come in looking for something specific for a wedding or just for everyday use. Sometimes the shop feels a bit small when we get a new shipment in and there are bags of fabric everywhere. We try to keep it organized, but when it’s busy, things get a bit messy. My family helps out with the business, so there is usually someone you know behind the counter. We’ve seen the fashion change over the years in the neighborhood, and we try to keep up with what people are asking for. The lighting inside isn't the best, but we have big mirrors so people can see how the clothes look. It’s a simple business. We don't do much advertising; most people just hear about us from their neighbors or walk by while they are out shopping for groceries. We’re just here every day, opening up in the morning and staying until the market slows down at night. It’s our way of making a living in Talaq Mohal.