Biba Apparels is located at 112 Parwati Shiv Kripa Tower. We are on the 1st Road in Sardarpura. This is a pretty well-known spot in the area. Our shop is inside the tower, so we get a lot of foot traffic from people visiting the other businesses nearby. We spend our days surrounded by different types of Indian wear. There are always stacks of suits and sets that need to be organized. We spend a lot of time steaming the clothes so they look right on the racks before we put them out. The building can get a bit crowded during the peak hours, but we are used to the noise and the movement. We have a small staff and we all do a bit of everything. One minute we are helping a customer and the next we are counting the stock in the back. Sardarpura is a busy place, and being on 1st Road means we are right in the thick of it. We don't do anything too fancy with our shop layout. It’s just about having the clothes out where people can see them. We drink a lot of tea and talk to the other shop owners in the tower. It feels like a small community. We just keep doing our thing, day in and day out, making sure the shop stays open and ready for whoever walks through the door.
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