Area 51

Area 51 is our place in Johari Bazar, located on Govind Marg at 41579. Johari Bazar is a legendary part of the city, and being here means there's never a dull moment. We’ve got this space where we do our thing, and it’s become a bit of a landmark for us. The address might seem a bit specific, but once you’re on Govind Marg, you’ll find us. We aren't some high-end luxury brand. We’re just local people running a shop in a very busy market. The noise from the street is always there, but that’s the energy of the bazaar. We spend our mornings setting things up and our evenings closing down. There’s a lot of history in these streets, and we feel lucky to have a spot here. We don’t use any polished marketing tricks. If you like what we have, you stay. If not, that’s okay too. We just try to be honest about what we’re doing. Sometimes the shop gets crowded, and other times we’re just sitting there waiting for someone to walk in. It’s a real business with real problems and real wins. We just take it one day at a time in the heart of the city. We don't have a giant staff, just a couple of us who know the inventory well. It's a bit dusty sometimes because of the roadwork, but we keep on going. We just hope to stay part of this market.