Selvam Deer Rice

You can find Selvam Deer Rice at 56/78 on the Kalady Malayattoor Road in Mekalady. It is a good spot to be because the road is quite wide and it’s easy for vehicles to pull over. We spend most of our time in the warehouse area, where we keep all the different varieties of rice. It’s a large, open space that stays relatively dark and cool, which is good for the stock. We don't have much of a front office, just a small counter where we handle the cash and the receipts. The work is mostly moving bags from one place to another and making sure the inventory is correct. It can be quite tiring on the back, but we are used to it by now. The sound of the traffic on the Kalady Malayattoor Road is something we hear all day long. Sometimes we have to shout a little to be heard over the passing trucks. We don't bother with any corporate branding or marketing slogans. We are just local people providing a basic product to the community. My nephew helps me with the heavy lifting during his breaks from school. We keep things simple and honest. If a bag has a small tear, we sew it up before it goes out. It’s not a glamorous job, but it’s steady and it keeps us connected to the people in Mekalady. We just open up in the morning and stay until the work is finished.