Subhash Masala Co Pvt Ltd

The shop is over at F-15A in Lakshmi Nagar, right by Subhash Chowk. If you’ve ever walked around there, you know how crowded it gets with all the traffic and people moving about. We’ve been running Subhash Masala Co Pvt Ltd from this corner for a while. The smell of the spices is the first thing you notice when you get close. It’s strong and stays on your clothes all day, but we don’t mind it anymore. We spend a lot of time grinding and mixing things up. Some days the machines are loud and we can barely hear each other talk. We deal with all sorts of whole spices and powders. People come in looking for small packets or big sacks for their own kitchens. It’s a simple setup. We have the counters and the storage area behind. We don’t spend money on fancy lights or decorations because the focus is just on the work. My brother and I take turns sitting at the front. Sometimes it’s slow, but then a whole bunch of people show up at once. We just handle it as it comes. We’ve seen the neighborhood change a lot over the years, but our spot stays the same. We just keep doing what we know how to do, day after day. It’s a lot of manual work, lifting and moving stuff, but it keeps us busy and the bills paid. It isn't a glamorous life, but we take care of the spice business properly.