Vikram Electronics

We are right on Netaji Subhash Marg in Darya Ganj, specifically at 3646-47. If you know Delhi, you know how busy this street gets. It’s always loud with horns and people shouting. Our shop is packed with all sorts of electronics and parts. It looks a bit messy because we have boxes stacked up everywhere, but we know exactly where each item is kept. We’ve been here for years, through all kinds of weather. Some days the shop gets really hot, so we keep the ceiling fans going full speed. We sell things to people who are fixing their own TVs or radios, and also to other shopkeepers. We don't have a fancy showroom with glass cases. Most of our stuff is on metal shelves or just in the original boxes. It’s a family-run place. My nephew helps me out on the weekends when it gets really busy. We don't have a website or a social media page. If people want something, they just come to the shop and ask. We handle a lot of cash and handwritten receipts. It’s how we’ve always done it. Sometimes people try to bargain, and we talk for a bit. It’s just the way business works in Darya Ganj. We open when the sun is up and close when the street lights come on. The counter is made of heavy wood and has been scratched up over the years from all the metal parts we slide across it.