U Creations

U Creations is based in the Koramangala VI Bk Krishna Industrial Estate, which is right near Ramaihiah Collage. Being in an industrial estate means there is always something going on around us. Trucks are moving, people are loading stuff, and there is a lot of noise. We do our creative work inside a space that looks like a regular warehouse from the outside. It’s a bit of a contrast, having design work happening in such a rugged environment. We have desks set up and some basic equipment for our projects. The lighting isn't always the best, but we make do with what we have. Most of our day is spent trying out new ideas and seeing what works. It’s not always a smooth process; sometimes we run out of materials or a machine acts up right when we need it. We aren't a big fancy agency with a coffee bar. We just have a kettle and a few chairs in the corner. The students from the collage often pass by, making the area feel quite lively. We just focus on making things that look good and serve a purpose. It’s a lot of trial and error here. We don't really have a set way of doing everything; we just figure it out as we go. It’s a hands-on kind of place where things can get a bit messy, but that is just how we like to work. Every day is different.