Sirdi International is tucked away in Safdarjung Enclave at A-2/136. It’s a relatively quiet neighborhood, which we appreciate because it lets us focus on what we need to do. We have been working out of this location for a lot of years. We handle various international things, mostly trading and logistics. It is a small operation, just a handful of us in a regular office space. We aren't one of those massive firms with hundreds of people running around. It’s more personal here. The neighborhood is nice and we know the guys at the local shops where we get our lunch. We don't spend money on big advertising campaigns. Most of our business comes from people who have known us for a long time or found out about us from a friend. The office can get a bit cluttered with samples and paperwork, but that just shows we are actually doing something. We spend a lot of time on the phone or writing emails to people in different time zones. Sometimes the internet is slow and we all get a bit annoyed, but we eventually get everything sorted out. We just try to be helpful to the people who reach out to us. It is a simple enough business without any big secrets or complicated corporate talk. We just open up the office in the morning and do what needs to be done until it is time to leave.
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