Shah Bhogilal Jethalal & Bros.

Shah Bhogilal Jethalal & Bros. is the name on the door here. We are located on Gheekanta Road, which is one of those places that feels like it has been there forever. If you are looking for us, we are right near Madhurm Cinema. It is a good way to tell people where to go because everyone knows the cinema. The road can get pretty packed, especially when a movie is letting out or starting up. We have been at this spot for a long time. The name itself, Shah Bhogilal Jethalal & Bros., tells you a bit about how we started, just a family business trying to make a living. There is no big corporate office or anything like that. It is just the shop on Gheekanta Road. We have our regulars who have been coming by for years, and then we have the people who just happen to be near Madhurm Cinema and decide to stop in. The building is old and it has its quirks, like the way the door sticks sometimes or the shadows that stretch across the floor in the evening. We do not bother fixing every little thing as long as the work gets done. It is a practical way of living. We just open up in the morning, do what needs to be done, and watch the world go by on Gheekanta Road. It is a long name for a simple shop.