Bitwise Brandinig

We run Bitwise Branding out of 203-A in the Regency Plaza. If you know the Anandnagar Cross Road in Ahmedabad, you know it’s a pretty lively area. There’s always traffic and people moving around, which actually keeps us energized. Our office isn’t huge, but it’s where we do all our creative thinking and design work. We’ve got our computers set up and usually a lot of notes pinned to the walls. It’s not a sleek, minimalist studio like you see in magazines. It looks like a place where people actually work. There are empty coffee cups and stacks of paper everywhere. We’ve been in Prahlad Nagar for a while and have seen the neighborhood grow a lot. Most of our day is spent looking at screens or talking through ideas for the local businesses that come to us. We don’t use a lot of big words or try to act like we’re some huge global agency. We’re just a small team in Ahmedabad trying to make things look good for our clients. Sometimes we get stuck on a project and have to take a walk around the block to clear our heads. The heat in Gujarat can be a bit much in the afternoons, but our AC usually holds up. We just keep at it, day after day, trying to do decent work from our little corner of the plaza. It is just us doing what we know how to do.