Jalaram Ceramics

We've been working out of Shop No. 13 for quite some years now. It’s not a huge place, but we manage to fit a lot of ceramic tiles and bathroom fittings inside the space we have. Most mornings start with moving a few heavy boxes around just so we can walk through the aisles properly. It’s hard work on the back, but that’s just how the business is. People from the neighborhood stop by when they’re fixing up a bathroom or a kitchen. We don’t have any fancy sales pitch or a shiny brochure to show you. We usually just pull out the samples from the shelves and let people see how they look in the light. Sometimes the dust gets on everything, so we spend a good chunk of the afternoon wiping down the display pieces. It’s just me and one other person here most days. We handle the orders, talk to the suppliers, and make sure the deliveries go out to the sites on time. If a tile is cracked in the box, we have to sort it out with the factory, which can be a bit of a headache. We know most of the local contractors by name since they’re in here every other week. We don’t really do any big marketing. Our sign is a bit old, but people know where we are. We try to keep things simple and just give people the price without any fuss. It's a busy street outside, but inside we just focus on the tiles.