Ishwar Fashions

Located at No. 19 Universal Road, our shop is a pretty straightforward spot to find once you’re on the main stretch of the street. The building is a bit older, but it serves us well enough for what we do here every day. Inside, rows of clothes hang on metal racks. Because it's not a huge place, every bit of space is used to store our inventory. Even the walls have hooks for bags or scarves that we want people to see. Opening up early helps because the morning air is cooler before the sun really hits the pavement outside. Most of the customers are people living in the apartments nearby. They stop in to see if any new items arrived for the season or just to say hi. There isn't a big marketing team or anything like that behind us. Handling the sales, the cleaning, and the deliveries is just a daily routine for us. Sometimes the delivery guys come late and that means staying back to finish the paperwork alone. Universal Road can get quite congested in the afternoons, so that's usually when lunch happens. The floor is made of old tiles that have seen a lot of foot traffic over the years. Renovating has been an idea for a while, but there’s a certain charm to how things are now. Knowing where everything is matters, even if it looks a bit cluttered to someone else walking in for the first time. It is a humble business.