Sanjeevi Fashions

Sanjeevi Fashions is located at No. 75, right opposite the ATL Mills on Avinashi Main Road. Being on this road means there’s never a quiet moment. There are always buses and lorries zooming past heading towards Tiruppur or Coimbatore. Since we are right across from the mills, the whole area feels very connected to the textile world. Our shop is a basic space where we keep our latest garments. We have racks of clothes and some shelves for folded items. It’s not a high-end mall environment. It’s a place where workers from the nearby factories or people traveling on the main road stop in to see what we have. The floor is tiled but shows the footprints from the street pretty quickly. We keep a small water cooler in the corner because it gets really hot in the afternoons. Sometimes we just sit near the entrance to catch whatever breeze comes off the road. We deal with a lot of cotton stuff because that’s what this region is famous for. Most of our days are spent checking the quality of the stitching or talking to suppliers who drop by with samples. It’s a very practical business. We don't spend money on fancy displays. We just put the clothes out and let people look through them at their own pace.