Ascent Apparel

We are based at 14 Dhanalakshmi Layout in the Parapalayam area. It's just off Mangalamroad, which is a main route for a lot of transport. You can usually hear the big trucks rumbling by outside all day long. This part of town is very industrial, with a lot of other apparel businesses nearby. Our building is a simple structure that houses all our machines and fabric. We spend most of our time on the shop floor making sure things are running correctly. It gets pretty warm in the afternoons, so we keep the fans going at full speed. There’s always a faint smell of new fabric in the air. We don’t really have a fancy office for meetings; we usually just talk while we are working. It’s a practical environment where everyone knows what they need to do. We’ve had some of the same people working with us for years now, so we all know how each other works. Sometimes the rain makes the road outside a bit muddy, but that’s just how it is around here. We don’t try to make the place look like a high-end boutique. It’s a workspace first and foremost. We just focus on the clothes and getting the orders finished on time for our customers. It’s hard work, but we are used to the routine by now and we just keep at it day after day without too much fuss.