The Business Of Fashion

We are over at 1/353c Ponnapuram Karatangadu, right opposite the Tadco Gate on Mudalipalayam Sidco Main Road. It’s a bit of a mouthful to say the address, but once you’re here, it’s easy to find because we are right across from that gate. The area is very industrial, typical for the Sidco part of town. The Business Of Fashion isn't a glossy magazine office; it’s a working space where we deal with the reality of making things. The road outside is usually full of trucks and bikes, and the air smells like the nearby factories. Inside, we have our desks and our equipment laid out in a way that makes sense to us, even if it looks a bit disorganized to anyone else. We have samples hanging on the walls and stacks of order forms on every flat surface. It’s a noisy place because of the traffic and the fans we have running to beat the heat. We usually have a few people coming in and out all day, mostly suppliers or drivers. We aren't big on formalities here. Most of us have worked together for years and we just get on with it. It’s a lot of long hours and checking details, but that’s the nature of the garment business in this part of the country. We keep a stash of tea bags and a kettle in the corner for when the afternoons get long. It’s a tough business but we’re used to it.