Dsm Knitwear is tucked away at No. 2/369 Veerappa Chettiar Thottam in the Thanner Panthal Colony. Being in Anupparpalayam means we are part of a community that understands textiles. It’s a local neighborhood, not some sterile business park. You can hear the sounds of the colony while we work—kids playing outside or someone selling vegetables on the street. We specialize in knitwear, which means dealing with a lot of yarn and knitting machines. The air inside can get a bit linty, but we’re used to it. We don't have a grand philosophy or a sleek boardroom. Our meetings usually happen standing up around a cutting table or while we’re waiting for the kettle to boil. We’ve got a small team, and everyone knows how to do a bit of everything. If someone is out sick, someone else steps in to help with the packing or the stitching. It’s just the way things work here. We spend our days looking at thread counts and checking the tension on the machines. Sometimes a batch doesn't come out perfect, so we have to sit there and figure out what went wrong. It's not glamorous, but it’s what we know. We just focus on getting the knits right and making sure the orders are ready when people expect them. No frills, just knitting every day. It is how we make our living and we are okay with that.
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