Smaart Wear

We’re located at No. 26 A- 6 on Bharathiyar Street in Anuparpalayam. It’s a pretty typical street for this area, lots of small businesses and people moving around. Our workshop is where we spend almost all our time. We call it Smaart Wear, but really it’s just us and our tools. We do a lot of stitching here. There’s usually a stack of fabric in the corner waiting to be cut and another stack of finished items waiting to be packed. It’s a rhythm we’ve gotten used to over the years. The light in the front of the shop is better, so that’s where we do the detailed work. It’s not a corporate office with air conditioning and quiet hallways. It’s noisy, dusty, and there is always something that needs fixing. We don't mind it though. It’s the kind of place where you can just show up and get to work without any fuss. We know the people on Bharathiyar Street pretty well, and sometimes we stop for tea at the stall around the corner. It’s a simple life. We focus on making clothes that people can actually wear without any problems. Sometimes we make mistakes, but we fix them and move on. That’s just how it goes when you’re doing everything by hand and with old machines. We just keep going.