Itc Colours

Our business, Itc Colours, is located in Poonkunnam. We’re right across from the Janakinath Auditorium on Pushpagiri Agraharam Road. It’s a well-known spot in this part of town, especially with Sruthivani being close by. We deal with paints and dyes, basically anything to do with colors. The shop is full of cans and packets of various shades. Sometimes the air smells a bit like chemicals, but you get used to it after a while. We aren't a massive showroom with bright lights. It’s more of a local store where painters and homeowners come to get what they need. We spend a lot of time mixing colors to get them just right. It’s a messy job, and our hands are usually stained with some color or another by the end of the day. The street outside can get busy when there's an event at the auditorium. We’ve been here for a good bit of time, so we know most of the people who walk past. We don't have a fancy marketing strategy. We just try to have the right colors in stock. If someone needs a specific shade, we do our best to find it or mix it up. The building is older, but it’s sturdy and holds all our heavy stock without any problems. It’s a straightforward business, really. We open up, serve the people from the neighborhood, and head home after a long day of work. It is simple.