Chola Gold Jewellery Private Limited

You can find us at Meenakshipuram on the Theni Main Road. It’s a busy stretch of road with lots of buses going past all the time. We have a decent-sized shop here. We deal in gold jewelry. Most of our days are spent waiting for customers to come in and then showing them different pieces. It can be a bit slow in the mornings, so we spend that time cleaning the glass and reorganizing the displays. Theni gets really hot, so the fan is always on high speed. We aren't some fancy designer boutique. We just sell regular gold jewelry to regular people. My ledger is full of notes and reminders. We don't have a big fancy website or anything like that. We just rely on people seeing our sign on the main road. Sometimes we have a bit of a laugh with the customers when they’re trying things on. It’s a relaxed atmosphere. We don't wear suits or act like we’re in a boardroom. It’s just us in our regular clothes doing our jobs. The building is a bit old, but it works for us. We’ve been part of this community for a while, and we just keep doing what we know how to do. It’s honest work and it keeps us busy. We don't use any fancy marketing tricks, we just show the gold pieces we have.