You can find Orange Sell over at No. 278 in Ghanshyam Nagar, right off L. H. Road in Varachha. It’s a busy area, especially with all the traffic coming through this part of town. Our shop is just a single room basically, packed with whatever we’re selling at the moment. We don't have a big staff, just a couple of us who take turns being here. The walls could use a fresh coat of paint, but we’re too busy to worry about that right now. We have a few shelves and a counter where we keep the ledger. Most of our day is spent talking to people who walk in from the neighborhood. We know a lot of the folks around Ghanshyam Nagar since they pass by every day on their way to work or the market. It gets a bit hot in the afternoons because the sun hits the front of the shop directly. We have a small fan that rattles, but it helps a little. We don't do any big promotions or anything fancy. People just know we’re here if they need something. We try to keep things organized, but sometimes boxes pile up in the corner when we get a new delivery. It’s a modest place, nothing like the big stores you see in the center of the city. We just do our thing and go home once we close up the shutter. There is usually some dust on the counter by the end of the day from the road outside.
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