A. S. Beverages

We’ve been here at the Bhat Complex on the Nowgam Bypass for a while now. If you know where the HDFC Bank is in Nowgam, we are right next to that area. Srinagar can get pretty busy, especially with all the traffic coming off the bypass, and we see it all from our spot. Most days start early for us, getting the crates moved around and making sure everything is where it needs to be. It’s not a fancy setup, just a practical place where we handle our beverage stock. The building has that typical local feel, and it gets a bit noisy with the trucks passing by. Sometimes the weather makes things difficult, especially when the winter sets in, but we just keep going. People often stop by because they are heading somewhere else and need to pick things up quickly. We don't really do much in the way of big ads or anything like that. We just focus on the work right here in front of us. It’s a lot of lifting and counting bottles, and the staff here is mostly local guys who know the area well. It’s a straightforward business, and we like it that way. No big corporate speeches, just a bunch of us making sure the drinks get to where they are going in and around Srinagar. It’s hard work sometimes, but it’s what we do every day without complaining much.