3R Fresh Private Limited

You can find us on the 2nd floor of Bakhtawar Plaza. It’s tucked away in Regal Lane, over in the Sheikh Bagh area of Srinagar. 3R Fresh is mostly about getting fresh products to people who need them in the city. Being on the second floor means we’re always carrying crates up and down the stairs, which is a good workout if nothing else, though it gets tiring by Friday. We aren't a huge supermarket or anything like that. We just focus on keeping things as fresh as the name says on our door. The Regal Lane area is pretty busy, so there’s always something happening outside our window, which keeps things interesting. We started this because we realized how hard it is to get good, fresh stuff consistently in this part of town without it being overpriced. Our team is small, just a few local guys who know the streets and the suppliers well. We spend a lot of time on the phone and checking the quality of what comes in every morning. If something doesn't look right or isn't good, we simply don't send it out to anyone. It’s a straightforward way of doing business that we can stand by. No one here wears a suit or acts like a big boss. We’re usually in our working clothes, moving boxes around or sorting through the day's stock. It’s honest work and it keeps us connected to the community here in Sheikh Bagh. We’ve had our share of rainy days and blocked roads that slow us down, but we manage to keep going.