Auk Apparels Private Limited

We’ve been running Auk Apparels Private Limited out of our ground floor spot in Shaheen Bagh for a while now. If you know Jamia Nagar, you know the Tyyb Masjid area gets pretty busy. That’s exactly where we are, at C-280/3. It’s not a huge office or anything fancy, just a workspace where we get things done. We mostly focus on making clothes, as the name says. Working in New Delhi means dealing with a lot of noise and traffic outside, but inside we just try to keep things moving. Most of us here live close by, so it’s a local operation. We don’t have a big marketing team. It’s usually just us handling the orders and making sure the stitching is right. The ground floor location helps when we have to load and unload fabrics because we don’t have to lug everything up the stairs. It’s a practical setup. Some days are more chaotic than others, especially when we have a deadline, but that’s just how it goes in this part of town. We’ve been at this address for a bit, and we’ve gotten used to the rhythm of the neighborhood. We don’t try to be something we aren't. We just make the apparel and send it out. It's a straightforward business. We like the fact that people can just drop by the office if they're in the area.