Vrindavan Selection

Vrindavan Selection is located right over at Sheoganj Holi Chowok. If you know the chowk, you know it gets pretty busy, especially during festivals or on market days. We’ve been set up here for a good bit now. The shop is right in the middle of everything. Sometimes it’s loud with the traffic and people shouting, but that’s just how it is around here. We open up the shutters every morning and start putting things out. It’s a lot of work, but we’re used to it by now. Most people around Sheoganj know where we are. We don't really do much advertising. People just walk in. The space isn't perfectly neat all the time because we’re always moving boxes or rearranging the shelves. We try to keep it decent, though. My brother and I run the place most days. We’ve lived near the chowk for years, so it felt natural to have Vrindavan Selection right here. It’s not a big corporate store. It’s just our little spot. When the weather is hot, we keep the fan going full blast. In the evenings, it cools down and more people stop by to chat or look around. We don't have a website or anything like that. Just the shop at the Holi Chowok. We stay busy enough just taking care of the customers who walk through the door. It’s a simple life, but it works for us.