Ici India Paint Ltd

You will find our office at 19 Chand Avenue in Amritsar. It’s located just off the Fateh Garh Churrian Road. We operate as Ici India Paint Ltd from this spot. It’s a nice enough area and the road is a major one, so we get a good amount of visibility. The building is a bit older, which gives it some character. We’ve got a small team here that knows the paint business inside and out. We aren't big on formal meetings or corporate talk. Most of our day is spent chatting with customers who come in from the nearby neighborhoods. We have color palettes spread out across the main desk most of the time. The lighting in the office isn't the greatest, so we often take the paint chips outside to the door to see the real color in the sunlight. That is just how we do things here. It’s a bit informal, but we get the job done right. People seem to appreciate that we don't try to act like we are bigger than we are. We are just a local branch doing our bit in Amritsar. Sometimes the dogs from the street come and sit by the door when it’s hot outside. It is a very relaxed environment, and we like the pace of things on Chand Avenue. We usually keep some cold water in the fridge for anyone who stops by.