SHRI JAIPAL VASTRA BHANDAR PRIVATE LIMITED

Our place is at 418-A in Teliwara, which is part of the Shahdara area in East Delhi. If you’ve ever been to Teliwara, you know it’s a maze of narrow streets and old buildings. Shri Jaipal Vastra Bhandar has been around this spot for a good while. We mostly deal in traditional clothes and fabrics, the kind of stuff people need for weddings or just everyday wear. The shop is usually packed with bundles of cloth reaching up to the ceiling. It can get a bit cramped when we have a few people inside at once. Shahdara is an old part of the city, so things feel more traditional here compared to the new malls. We open up early in the morning because the market gets crowded very fast. My day is mostly spent measuring out cloth or showing different patterns to people who come in. Sometimes the electricity goes off and we just sit outside on the stools for a bit. We don't really do any big advertising or anything like that. People just know we are here by word of mouth. It's a simple business and we like it that way. The tea guy around the corner brings us snacks in the evening which is the best part of the day. There is always noise from the street, but you get used to it after a few years.