Hero Rice Industries

Hero Rice Industries sits right on Nabha Road. It’s a long stretch of road and we’ve been operating here for quite some time. The traffic goes by fast, but we’re used to the sound. Inside the gates, it’s mostly about the rice. We have big piles of bags stacked up high. Sometimes they lean a bit, but they stay put. The roof leaks a tiny bit when it rains really hard, but we know where to put the buckets. It’s a simple setup. We don't spend money on signs or big lights. Most people who need us already know where Nabha Road is. We start work when the light is grey and finish when it's dark. The guys working here have been around for years. We know each other's jokes and stories by heart. It’s a lot of physical labor, lifting and moving. Your back feels it at the end of the shift. We don't have a glossy brochure to show you. If you come by, you’ll just see us working. The yard is dusty when it’s dry and muddy when it’s wet. That’s just the nature of the business. We focus on the grain and making sure the machines are oiled. It’s a basic life, but it’s our life. We’re just a bunch of people running a mill on the side of the road, trying to do things right. The seasons dictate our pace and we just follow along with whatever the weather brings.