Sushila Enterprise

You can find Sushila Enterprise right at Bidrohi More in Birnagar, which is part of the Uttar Dinajpur district. Being located at a "More" means we are at a junction where people are always passing through on their way to other parts of the town. It is a lively spot, though it gets quite dusty with all the buses and rickshaws stopping nearby. We set up this enterprise to handle local needs and it has become a regular part of our daily lives. The shop isn't anything special to look at, just a sturdy building with enough space for us to keep our things organized. We open early in the morning because that is when the market near Bidrohi More starts waking up. There isn't any corporate structure here, just a couple of us managing the counter and the stock. We talk to our customers like they are our neighbors because, in a place like Birnagar, they usually are. We don't spend money on big posters or radio ads; we just try to be there when someone needs something. The power cuts in this part of the district can be a bit of a headache, but we’ve gotten used to working around them over the years. It is a simple life and a simple business, focusing on the basics without trying to sound like something we aren't. We just keep the doors open and see what the day brings us. Most evenings we sit outside for a bit before closing up the shop.