Celrich Products

If you look for us, we are tucked away in the Richa Industrial Estate over in Vasai East. It is building number one, right behind the Blue Chip building. People usually get lost looking for Valiv Phata, but once you find Sativali Road, you are basically there. Celrich Products is where we spend most of our waking hours. It’s an industrial area, so there is always noise from the neighboring units and lorries moving in and out of the narrow lanes. We produce a variety of things here, focusing on getting the details right. The floor is usually covered in materials and someone is always shouting over a machine to be heard. It isn't a quiet place to work, but we have a good group of people who have been here for years. We eat lunch together on the small benches outside when it isn't raining. The monsoon season is always a bit of a mess because the roads around here get muddy, but the work doesn't stop. We don't have a big marketing team or anyone to write fancy stuff for us. We just make what we make and try to keep our customers happy so they come back next month. Being in an estate like this means you know your neighbors well, and we often borrow tools or help each other out with loading. It’s just how things are done here in Sativali.