Sirca Paints India / Sircolor Wood Coatings

Sirca Paints India and our wood coatings side, Sircolor, are based out of unit 504 in the NDM-2 building. It's in C Block over at Netaji Subash Place in Pitampura. Being in a big office complex like this means we see a lot of people coming and going throughout the week. We have our samples set up in the back so visitors can see the different finishes we have available. It's a busy office, especially on Mondays when all the new orders start piling up. We spend a lot of time talking about different colors and how various coatings react to different types of wood. The space is often a bit cramped because we have so many catalogs and paint tins lying around the place. Netaji Subash Place is a good hub for us. It’s easy for people to find since it’s such a well-known part of Pitampura. We aren't a fancy showroom with bright lights and music. It’s mostly just desks, phones, and a lot of technical talk about paint jobs. My cousin started helping out with the books last year and it’s been good to have the extra hands. We keep the coffee pot going all day long. Sometimes we stay late to finish up the paperwork for the distributors. It’s a lot of logistics, making sure the right cans get to the right places. We just know our paints and tell people the truth.