Hide Fashion

You can find us over at 72A in Platinum Enclave. We’ve been in Rohini for a bit now, working out of this spot. Hide Fashion is what we call it, mostly because we deal with materials and clothing that stay classic. We are not some big chain store. It is just a regular place where we handle our daily work. Some days are busier than others, especially when people are looking for something specific to wear. The enclave is usually quiet, which is nice for getting work done without too many distractions. We have a couple of rooms where we keep our stock and a small area where we talk to people who come by. We don't have any fancy sales pitch or anything like that. If someone likes what we have, they take it. We try to be honest about what we can do and what we can't. Living and working in Delhi means there is always something going on, but we keep our focus on the shop. It’s a family-run kind of thing, so everyone chips in when there is a lot to do. We don't spend money on big posters or radio ads. Most people just find us because they live nearby or heard about us from someone in the neighborhood. It’s just a practical way to run a small business. We like the pace of life here in Rohini and plan to stay as long as we can keep things going. It is enough for us.