Vivek Masala

If you head down toward Haat Road in Mathurapur, you’ll find us at Shop No.29. It’s not a huge place, just enough room for the stock and the counter where we talk to customers. Vivek Masala started out small and honestly, it’s still pretty small today. We focus on getting the right mix for the local dishes people around here cook every day. The shop gets a bit cramped when we have a delivery coming in, boxes piled up near the entrance, but we manage to move things around. We aren't trying to change the world, just trying to make sure the basic staples are available for our neighbors. Mathurapur is a place where everyone talks, so if we did a bad job, everyone would know by lunch. We spend our afternoons weighing out portions and sealing bags for the next day. Sometimes the power goes out and we have to wait a bit to finish the grinding, which can be annoying but that’s just how it is in this area. Most days, it's just the sound of the traffic outside and the smell of coriander inside. We don’t do any fancy advertising or brochures. If people like the masala, they tell their sisters or their neighbors and that’s enough for us. It’s a simple living, keeping the shelves stocked and making sure the quality is what we’d use in our own kitchens. There’s no secret formula here, just decent ingredients handled properly by people who care.