Ashita Arora

I’m Ashita Arora and I’ve set up my workspace in Sector-55, Noida. Specifically, I’m at A-102. Noida is a very structured place with all its sectors and blocks, which I like, but my own work environment is a bit more relaxed than the typical offices you see in the IT parks nearby. I don’t have a HR department or a set of company handbooks. It’s just a simple setup where I can focus on what I need to do. I started this because I wanted something of my own that wasn't tied to a big corporation or a strict boss. I don't use much marketing because most of my work comes from people I already know or folks who heard about me from someone else. It’s a quiet life for the most part, which suits me fine. Sector-55 is a nice area, and I like the trees along the roads here when I go out for a walk. I don't try to sound like a big expert; I just do my job and try to be helpful to whoever comes my way. Sometimes I spend too much time on one thing because I want to get it right, but that’s just how I work. I don't have a fancy coffee machine or an assistant, I just make my own tea and get to it. It’s a very human way to run a business, with all its little quirks.