Rana Jewellers

Our shop is at AD-52 in the Mini Market on Devki Nandan Marg. It’s right there in the heart of Tagore Garden. It’s not one of those huge, shiny showrooms you see in the big shopping malls. We are a small, local shop and we like it that way. There’s a main counter where we sit and wait for customers to come in. Most of the people who walk through the door are neighbors or people who have lived in Tagore Garden for decades. We show them different pieces, maybe a gold chain or some small earrings for a gift. Sometimes someone brings in an old piece of jewelry that belonged to their grandmother and needs a bit of repair or cleaning. We do that too. It’s a quiet place for the most part, except when the market gets busy on the weekends. We have a few stools for people to sit on because buying something like this takes time and thought. You can't rush these things. We’ve seen kids grow up in the neighborhood and eventually come back to buy things for their own weddings. That’s the nice part about being in a residential area like this. We keep our records in old registers and know most of our regular customers by their names. It’s not about being the biggest jeweler in the city; it’s just about being the one people trust to come to. The lights inside are bright so people can see the details.