Rida International

Working out of Jamia Nagar can be a bit of a challenge with the narrow lanes, especially in Joga Bhai Extension. Our place at F-13/35 is usually filled with the sound of the street outside. We have a small setup here where we handle all the international stuff. It’s mostly desks, computers, and a lot of cardboard boxes waiting to be moved out. We don’t really have a showroom or anything fancy like that to show people. It’s more of a workspace where we spend our hours looking at screens and talking to people on the phone. The power goes out sometimes, and then we just sit and wait or talk for a bit until it comes back on. Lunch is usually something brought from home or picked up from the corner stall nearby if we are too busy to cook. It’s a busy atmosphere, but we’ve gotten used to the pace of this neighborhood over the years. Sometimes people drop by looking for directions because the extension can be confusing for newcomers who aren't from here. We just point them the right way and get back to our logs. There is always a lot of coordination involved, making sure things go where they are supposed to go across the borders. It is just a regular office day, nothing more and nothing less. We keep the files organized as best as we can and try to stay ahead of the deadlines that keep coming our way.