Ontario International Marketing Centre (Imc)

Our office is tucked inside the High Commission of Canada over in Chanakyapuri. Being on Shantipath means it’s a fairly quiet area compared to the rest of Delhi. We are specifically the Ontario International Marketing Centre. What we do here is mostly act as a bridge for businesses from Ontario that want to figure out how things work in the Indian market. It’s a lot of emails and meetings. We spend our time looking at trade data and talking to people who want to export or set up some kind of partnership. It isn't a huge operation. Just a handful of us working at the desks here at 7/8 Shantipath. Some days are just about answering basic questions about market entry, and other days we are helping with visits or delegations. Chanakyapuri is where most of the diplomatic stuff happens, so it feels a bit formal outside, but inside our office, it’s just us trying to get the work done. We don’t really do big advertising or anything like that. We are just here to facilitate those connections between the two regions. It can be slow going sometimes because trade stuff takes a lot of patience and research. We just keep at it and help whoever comes our way with their business inquiries. It's practical work that helps both sides understand the market better. We deal with various sectors, but the goal is always the same: helping companies find their footing in a new place. It's a lot of desk work and phone calls.