Jindal Diamonds Private Limited

Our place is over in Lajpat Nagar 2, right on Veer Savarkar Marg at C-12. Being in this part of Delhi means there is always something going on outside. Jindal Diamonds Private Limited isn't a massive showroom with bright lights everywhere. We keep it more low-key than that. We spend our days looking at stones and dealing with the paperwork that comes with this kind of business. It’s a lot of sitting at the bench or making calls. The office has been here for a bit, and we’ve gotten used to the rhythm of the market nearby. Sometimes it’s quiet, and other times it’s a bit of a rush. We don't really do the big sales pitches you might see in the malls. It’s more about the actual work and the items we have. Most of our day is just spent checking the inventory or talking to people we’ve known for years. The building is easy enough to find if you know the Marg. We have a small team here. We make tea in the afternoon and just keep going until it’s time to lock up. It’s a practical way to run a diamond business. No fluff, just the stones and the transactions. It’s what we know how to do. We aren't trying to be the biggest, just trying to stay consistent with what we do every day. This is just how we run things here in the middle of Lajpat Nagar. It is a quiet business for the most part.