About Innovative India IIIumination (ALS) – Electrical in New Delhi
You can find us at 61B on Eastern Avenue in Sainik Farms. It’s a bit of a greener area compared to the industrial zones. Our work is all about illumination. We deal with various types of lights and how they brighten up a space. The office is set up in a way that shows some of what we do, but it’s still a working space with papers and samples everywhere. We spend time figuring out where lights should go and what kind of bulbs work best for different rooms. It's a lot of talking to people about their houses or projects. Sainik Farms has its own quiet vibe, which is nice. We aren't a massive corporation, just a group of people who understand how lighting changes a room. We keep things pretty simple. If someone calls, we answer. If a light isn't working right, we try to fix it. We have a lot of samples lying around—different glass, different metals, different wattages. It gets a bit cluttered. We don't have a polished sales pitch. We just show people what the lights do and let them decide. It's a steady pace here on Eastern Avenue. Sometimes the internet goes out because of the trees, and we just have to wait it out. It gives us a chance to actually look at the hardware without a screen. 61B isn't a massive warehouse; it’s more of a home-turned-office where we keep our samples and do our planning. We don't have a dress code. Most of us just wear what’s comfortable for moving boxes around. Sainik Farms is a quiet neighborhood, so we try not to make too much noise. We aren't trying to be the biggest lighting company around.
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